About Us – Rugadir
At Rugadir, we are a young, independent cooperative driven by a simple belief:
beautiful craftsmanship should create real opportunities for the people behind it.
We work directly with women artisans in the Atlas Mountains of Morocco, regions where access to stable work is limited and winters are long and harsh.
Our Community
Many of the women we work with:
- Have never attended school
- Are widows supporting 2 to 5 children
- Are elderly artisans aged 60 and above
- Live with physical limitations or disabilities
Despite these challenges, they carry generations of knowledge in hand-weaving Moroccan rugs, passed down through tradition rather than formal education.
Our Approach
Instead of asking these women to leave their villages, we bring the work to them.
This allows them to:
- Work from their own homes
- Stay close to their families
- Avoid dangerous travel and harsh winter conditions
- Maintain dignity and independence
In the cold months, when travel is difficult and opportunities disappear, home-based work becomes essential for survival.
Impact Beyond Rugs
By creating consistent income opportunities, our work helps families:
- Provide food and basic needs
- Send their children to school
- Prevent children from being forced into:
- Shepherding livestock
- Construction labor
- Factory work in distant cities
Education means choice—and choice means a future.
Craft With Purpose
Every rug we offer is:
- Handwoven using traditional techniques
- Made from natural wool
- Created slowly, with care and intention
Small variations in color, pattern, and texture are not flaws—they are the signature of human hands and lived experience.
Why Rugadir Exists
Rugadir was created to prove that:
- Ethical work can be sustainable
- Tradition can meet modern homes
- Artisans deserve fair, respectful partnerships
When you choose Rugadir, you are not just purchasing a rug—you are supporting families, preserving heritage, and helping work stay where it belongs: at home.
Thank You
Thank you for supporting handmade craftsmanship and the women of the Atlas Mountains.
Your purchase helps turn skill into stability—and tradition into opportunity.